Stop Marrying Your Idea. Start Marrying Your Process. episode artwork

EPISODE · May 26, 2026 · 6 MIN

Stop Marrying Your Idea. Start Marrying Your Process.

from The Audacity To Create With Amanda Contreras · host Amanda Contreras

Your idea is not the business. Your attachment to the idea might be exactly what is killing it. Amanda shares the story of a business owner so committed to his original vision that he is still in the exact same place two years later — and the one mindset shift that separates entrepreneurs who scale from ones who circle. If you have ever protected your idea instead of evolving it — this episode will change how you build. Keywords: business positioning, entrepreneur mindset, how to scale a business, business coaching, creative strategy podcast

Episode metadata supplied by the publisher feed · Published May 26, 2026

Your idea is not the business. Your attachment to the idea might be exactly what is killing it. Amanda shares the story of a business owner so committed to his original vision that he is still in the exact same place two years later — and the one mindset shift that separates entrepreneurs who scale from ones who circle. If you have ever protected your idea instead of evolving it — this episode will change how you build. Keywords: business positioning, entrepreneur mindset, how to scale a busi...

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Stop Marrying Your Idea. Start Marrying Your Process.

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This episode is 6 minutes long.

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This episode was published on May 26, 2026.

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Your idea is not the business. Your attachment to the idea might be exactly what is killing it. Amanda shares the story of a business owner so committed to his original vision that he is still in the exact same place two years later — and the one...

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