EPISODE · May 26, 2026 · 6 MIN
Stop Marrying Your Idea. Start Marrying Your Process.
from The Audacity To Create With Amanda Contreras · host Amanda Contreras
Your idea is not the business. Your attachment to the idea might be exactly what is killing it. Amanda shares the story of a business owner so committed to his original vision that he is still in the exact same place two years later — and the one mindset shift that separates entrepreneurs who scale from ones who circle. If you have ever protected your idea instead of evolving it — this episode will change how you build. Keywords: business positioning, entrepreneur mindset, how to scale a business, business coaching, creative strategy podcast
What this episode covers
Your idea is not the business. Your attachment to the idea might be exactly what is killing it. Amanda shares the story of a business owner so committed to his original vision that he is still in the exact same place two years later — and the one mindset shift that separates entrepreneurs who scale from ones who circle. If you have ever protected your idea instead of evolving it — this episode will change how you build. Keywords: business positioning, entrepreneur mindset, how to scale a busi...
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Stop Marrying Your Idea. Start Marrying Your Process.
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