Stop Measuring Bullshit - Why Your KPIs Are Creating Dysfunction

If your teams are “busy” but outcomes are flat, you don’t have a people problem — you have a measurement problem. In this episode of The CEO Soapbox Podcast, host Neda Farzad breaks down how activity-based KPIs create politics, finger-pointing, rework, and forecasts that feel like horoscopes. You’ll learn how to rebuild your KPI scoreboard so it drives real performance: cleaner pipeline, stronger conversion, realistic capacity, protected margin, and higher retention.This one is straight talk for CEOs, COOs, founders, and directors running six- to nine-figure businesses who want clarity, not theatre.What you’ll learn in this episodeWhy activity KPIs (calls, leads, tickets closed) create dysfunction instead of growthThe 4 KPI traps: comfort metrics, volume without quality, lag-only reporting, and metric overloadTwo real boardroom stories: fixing “lead volume vs qualified pipeline” and “tickets closed vs customer outcomes”The Truth Scorecard: Pipeline, Conversion, Capacity, Margin, RetentionHow to create shared KPIs across Sales + Marketing + Delivery (one system, one scoreboard)How to run weekly and quarterly reviews so numbers lead to decisions and ownershipWhat leaders must stop rewarding this week to end “busy” cultureKey takeawayIf your KPIs don’t create clarity, they create politics. And politics is expensive.Connect with NedaFind me on LinkedIn: Neda Farzad (N-E-D-A F-A-R-Z-A-D)Instagram & Facebook: Neda Farzad Official