Stop Measuring Events Like It's 2015

Why booth scans aren't the metric that matters anymore.One thing I've noticed is that most companies still judge event success by one number:Booth scans.But the best events create something much bigger than leads.They create conversations.Relationships.Visibility.Momentum.In this episode, event marketing strategist Megan Martin shares why it's time to rethink how we measure conferences, trade shows, and community events and what ERP ISVs should focus on instead.If you're sponsoring events this year, this conversation may change how you define success.Chapters:00:00 Rethinking Event Success Metrics04:46 Understanding Buyer Intent at Events09:31 Post-Event Follow-Up Strategies14:22 Creative Event Participation Ideas19:28 Maximizing Event ROI Before, During, and AfterCheck out Megan's podcast: Event About It🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growthDownload The CVCC Checklist today!Learn more about ⁠The ISV Society⁠