Stop Obsessing Over Email: The Real Levers for Subscription Retention

Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:Why email is a secondary channel, not the starting point for subscription growthThe three real levers that move the needle: front-end offers, retention, and upsellsHow to think about causation vs. correlation when brands see churn spikes from emailWhy LTV is really about acquisition capacity, not profit for profit's sakeHow siloed growth and retention teams hurt subscription performanceThe membership models non-consumable brands (jewelry, apparel) are using right nowWelcome kits and starter kit offers that actually drive commitmentGuest: Josh TayLinkedIn: https://www.linkedin.com/in/josh-tay/Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com