Stop Outsourcing Your Marketing

Stop Outsourcing Your Marketing MSP's often opt for NO marketing or outsourced marketing. We tried the outsourced approached and so has every MSP in our peer group. Big shocker - it doesn't work. I can't even blame the marketing agency either. They are given almost no direction and expected to deliver leads. So, they go with what they're good at: Consistently posting generic social media content, cold email blasting, and haphazardly offering other services like Public Relations and attempts at telemarketing or PPC. In this episode, we dive into WHY outsourcing all of your marketing doesn't work in the MSP space and actionable advice to identify what roles to bring in house, when to do it, and HOW to do it. As well as recommendations on some specific marketing roles you can outsource once you've built a marketing foundation at your MSP.