Stop Overlooking TikTok. It’s Driving Your Future Listeners

TikTok may be driving a hot new wave of podcast discovery, and the statistics are tough to ignore. If short clips can send a song to the top of Spotify, imagine what they could do for a podcast when creators treat TikTok as a real discovery engine instead of a passive scroll. We also break down Libsyn’s new pricing and the growing move toward solo shows. Are folks ditching their co-hosts? Finally, we look at what a sudden surge in visibility really means for indie podcasters and why viral spikes rarely turn into loyal listeners. Sometimes the jump is exciting, but often it's just a flash in the pan.Episode Highlights:[02:30] Podcast Evaluation Series Announcement   [05:35] Listener Mail and Feedback  [08:33] Empowered Podcasting Conference Announcements  [13:59] Podcasting News and Statistics  [15:40] Upcoming Events and Meetups  [19:31] Spotify's Top Shared Episodes of 2025  [27:05] Analyzing Podcast Popularity Trends  [27:50] Introducing the Weekly Business Bit  [30:41] Golden Globes Recognizes Podcasts  [33:18] iHeart Media's Guaranteed Human Label  [34:54] Rise of Solo Podcasts  [37:30] Omni Studio Supports Video Podcasting  [50:31] TikTok as a Podcast Discovery Platform  Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference: www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803Libsyn Office Hours: https://podnews.net/event/libsyn-office-hoursPodcast Expo Coupon Code: MARC for 10% off: https://podnews.net/event/podfest-expo-our-12th-annual-eventMeetup & Matchup Use code PMC for free entry: https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19 iHeart Declares “Guaranteed Human,” Voices: https://bit.ly/4pogPnMSolo Shows Are Taking Over, and Co-Hosts Are Becoming Endangered:https://bit.ly/4aFbdATWhat Happens When An Indie Podcast Skirts Virality: https://bit.ly/4aIZZeJPodnews: www.Podnews.netRalph Estep Is Seeking A Co-Host: https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfrTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UPreview of our Upcoming Evaluation Carefree Highway Revisited: https://www.podbean.com/ea/pb-j6vtj-1961b14Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠[email protected]⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠