EPISODE · Dec 10, 2025 · 54 MIN
Stop Overlooking TikTok. It’s Driving Your Future Listeners
from Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice · host Marc Ronick | Podcasting Coach and Consultant
TikTok may be driving a hot new wave of podcast discovery, and the statistics are tough to ignore. If short clips can send a song to the top of Spotify, imagine what they could do for a podcast when creators treat TikTok as a real discovery engine instead of a passive scroll. We also break down Libsyn’s new pricing and the growing move toward solo shows. Are folks ditching their co-hosts? Finally, we look at what a sudden surge in visibility really means for indie podcasters and why viral spikes rarely turn into loyal listeners. Sometimes the jump is exciting, but often it's just a flash in the pan.Episode Highlights:[02:30] Podcast Evaluation Series Announcement [05:35] Listener Mail and Feedback [08:33] Empowered Podcasting Conference Announcements [13:59] Podcasting News and Statistics [15:40] Upcoming Events and Meetups [19:31] Spotify's Top Shared Episodes of 2025 [27:05] Analyzing Podcast Popularity Trends [27:50] Introducing the Weekly Business Bit [30:41] Golden Globes Recognizes Podcasts [33:18] iHeart Media's Guaranteed Human Label [34:54] Rise of Solo Podcasts [37:30] Omni Studio Supports Video Podcasting [50:31] TikTok as a Podcast Discovery Platform Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingEmpowered Podcasting Conference: www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803Libsyn Office Hours: https://podnews.net/event/libsyn-office-hoursPodcast Expo Coupon Code: MARC for 10% off: https://podnews.net/event/podfest-expo-our-12th-annual-eventMeetup & Matchup Use code PMC for free entry: https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19 iHeart Declares “Guaranteed Human,” Voices: https://bit.ly/4pogPnMSolo Shows Are Taking Over, and Co-Hosts Are Becoming Endangered:https://bit.ly/4aFbdATWhat Happens When An Indie Podcast Skirts Virality: https://bit.ly/4aIZZeJPodnews: www.Podnews.netRalph Estep Is Seeking A Co-Host: https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfrTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UPreview of our Upcoming Evaluation Carefree Highway Revisited: https://www.podbean.com/ea/pb-j6vtj-1961b14Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
What this episode covers
TikTok may be driving a hot new wave of podcast discovery, and the statistics are tough to ignore. If short clips can send a song to the top of Spotify, imagine what they could do for a podcast when creators treat TikTok as a real discovery engine instead of a passive scroll. We also break down Libsyn’s new pricing and the growing move toward solo shows. Are folks ditching their co-hosts? Finally, we look at what a sudden surge in visibility really means for indie podcasters and why viral spikes rarely turn into loyal listeners. Sometimes the jump is exciting, but often it's just a flash in the pan.Episode Highlights:[02:30] Podcast Evaluation Series Announcement [05:35] Listener Mail and Feedback [08:33] Empowered Podcasting Conference Announcements [13:59] Podcasting News and Statistics [15:40] Upcoming Events and Meetups [19:31] Spotify's Top Shared Episodes of 2025 [27:05] Analyzing Podcast Popularity Trends [27:50] Introducing the Weekly Business Bit [30:41] Golden Globes Recognizes Podcasts [33:18] iHeart Media's Guaranteed Human Label [34:54] Rise of Solo Podcasts [37:30] Omni Studio Supports Video Podcasting [50:31] TikTok as a Podcast Discovery Platform Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingEmpowered Podcasting Conference: www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803Libsyn Office Hours: https://podnews.net/event/libsyn-office-hoursPodcast Expo Coupon Code: MARC for 10% off: https://podnews.net/event/podfest-expo-our-12th-annual-eventMeetup & Matchup Use code PMC for free entry: https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19 iHeart Declares “Guaranteed Human,” Voices: https://bit.ly/4pogPnMSolo Shows Are Taking Over, and Co-Hosts Are Becoming Endangered:https://bit.ly/4aFbdATWhat Happens When An Indie Podcast Skirts Virality: https://bit.ly/4aIZZeJPodnews: www.Podnews.netRalph Estep Is Seeking A Co-Host: https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfrTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UPreview of our Upcoming Evaluation Carefree Highway Revisited: https://www.podbean.com/ea/pb-j6vtj-1961b14Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
NOW PLAYING
Stop Overlooking TikTok. It’s Driving Your Future Listeners
No transcript for this episode yet
Similar Episodes
Apr 21, 2026 ·13m
Apr 19, 2026 ·16m
Apr 17, 2026 ·13m
Apr 13, 2026 ·11m
Apr 11, 2026 ·16m