Stop Overpaying at the Auction: How Dealerships Should Run Campaigns to Buy Cars Off the Street

Dealerships are overpaying at auctions while ignoring one of the best inventory sources they have: local people who may be ready to sell their cars directly. In this episode, we break down how dealers can run smarter “we buy cars” campaigns, target local owners, avoid auction fees, create better seller leads, and build a stronger used car pipeline.