"Stop Overpricing The Crap You're Selling" Pricing Expert Todd Caponi Has a Warning #246

Grab Jeff’s book Discernment: https://podcast.homefrontbrands.com/en-us/discernment What if your best sales strategy isn’t “being better”… it’s being more honest? Jeff sits down with Todd Caponi (author of The Transparency Sale) to break down why imperfect reviews convert better than perfect ones, why sales lost its “service” roots, and how radical transparency helps you win faster — or lose faster (and save months of wasted time). You’ll also hear Todd’s Four Levers Negotiating framework (volume, cash timing, commitment length, predictability) and why old-school negotiation games won’t scale in a world where AI and information expose everything. If you lead people, sell anything, negotiate deals, or build trust for a living… this episode will sharpen your edge. Todd Caponi: Website: https://toddcaponi.com Podcast: https://saleshistorypodcast.com LinkedIn: https://www.linkedin.com/in/toddcaponi/ Instagram: https://www.instagram.com/saleshistorian/ X: https://x.com/saleshistorian Learn more about Jeff: https://jeffdudan.com HomeFront Brands: https://homefrontbrands.com Grab Discernment again: https://podcast.homefrontbrands.com/en-us/discernment #UnemployablePodcast #JeffDudan #ToddCaponi #TransparencySale #SalesTraining #SalesLeadership #B2BSales #Negotiation #NegotiationSkills #TrustInSales #SalesPsychology #RevenueGrowth #Leadership #Entrepreneurship #BusinessGrowth Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.