EPISODE · Jun 27, 2025 · 50 MIN
Stop pitching like it’s 2012: new rules for growth. With Duncan Wood (Ingenuity)
from Agency Life International by Teamleader · host Teamleader
Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should do today to get on the radar – and to stay there: sharper propositions, better casting, and long-term thinking. ‘I think agencies need to wake up a little bit.’
What this episode covers
Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should do today to get on the radar – and to stay there: sharper propositions, better casting, and long-term thinking. ‘I think agencies need to wake up a little bit.’
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Stop pitching like it’s 2012: new rules for growth. With Duncan Wood (Ingenuity)
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