Stop Planning, Start Experimenting: A Better Way to Build Your Business episode artwork

EPISODE · Jan 21, 2026 · 19 MIN

Stop Planning, Start Experimenting: A Better Way to Build Your Business

from The Physician Business Podcast · host Amanda Sabicer

**Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.**You want to start (or grow) your business the "right" way, so naturally you look for a solid plan to get started. More data and more certainty should mean less risk, right?The trouble is, we often cling to plans and data to create an illusion of control, even though business (much like life) is wildly unpredictable. The result is analysis paralysis, delayed momentum, and a business built around theory instead of real results.In this episode, we flip the script. You'll learn why great businesses aren't built from perfect plans, but from experimentation. Drawing on Lean Startup principles, I'll show you how to truly de-risk your business by taking action, running small experiments, and letting the market guide your next move.ReferencesEntrepreneur's Annual Goal Setting GuideThe 90 Day Clinic Launch Blueprint teaches the financial, marketing, and operational essentials to get your practice up and running in just 90 days. Get on the waitlist here.Download my free guide 6 Steps to Opening a Clinic here!Book a free discovery call todayAudio Stamps[00:50] [Intro] The pattern emerging from recent consultations: why clients asking for solid plans and data might be missing the point[02:58] [The plumber test] Why hiring for results matters more than detailed plans[07:34] [Lean Startup vs old school] Testing assumptions with real customers instead of theoretical planning[09:37] [Birth plan lessons] What my birthing experiences taught me about controlling the uncontrollable[16:50] [Taking action] Why small experiments beat perfect plans when building your businessTo work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

Episode metadata supplied by the publisher feed · Published Jan 21, 2026

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**Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** You want to start (or grow) your business the "right" way, so naturally you look for a solid plan to get started. More data and more certainty should mean less risk, right? The trouble is, we often cling to plans and data to create an illusion of control, even though business (much like life) is wil...

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Stop Planning, Start Experimenting: A Better Way to Build Your Business

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