Stop Posting to Nobody and Claim Your Audience (Part 1) - Lina Monterrey

We accidentally unlocked a strategy that skyrocketed our own community from three hundred quiet listeners to over 11,000 fiercely loyal fans in less than six months. I sit down with our brilliant social media specialist, Lina Monterey, to expose the mistakes that are stopping you from reaching your audience.  Lina shares the exact methods she uses to carve irresistible hooks out of everyday conversations. This is the episode you didn't know you needed. Chapters 00:00 The terrifying reality of rapid community growth  04:16 Why building a massive platform matters for creatives of color  08:20 Hitting 10,000 followers in under six months  10:57 Overcoming the creative block of self promotion  12:13 Crafting emotional hooks that stop the scroll  14:12 The brutal mistake ruining your audience connection  16:18 Aligning your aesthetic cues with your true target market  18:36 Mapping the customer journey for sustainable growth   Listen to the show on your favorite streaming platform! Apple Podcast: http://bit.ly/4fcopgQSpotify: http://bit.ly/4fdkiBsYouTube: https://youtu.be/vZdiy5DfKx8 Connect with Lina Follow her on Instagram: Lina's website:   Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives