Stop Publishing More Content: Fix This First

Companies keep publishing articles while the pages closest to revenue remain outdated. Andy Crestodina explains why improving sales pages, calls to action, proof, and objection handling can generate demand faster than producing content. Discover how to accelerate your brand’s growth at https://www.designrush.com?utm_source=youtube&utm_medium=social&utm_campaign=2026-q3-episode-146-andy-crestodina In this episode of the DesignRush Podcast, host Kia Johnson speaks with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios, about B2B marketing, buyer intent, website performance, content authority and AI search. You will learn: - Where to start when website traffic is not generating leads - How brand marketing differs from performance marketing - Why original research and viewpoints build authority - How sales-call insights strengthen messaging - Why AI recommendations matter more than visibility About Andy Crestodina: Co-Founder and Chief Marketing Officer of Orbit Media Studios Author of Content Chemistry, now in its seventh edition Adviser to 1,000+ businesses across SEO, analytics, content, AI, and conversion. Free DesignRush resources: Learn how conversion rate optimization turns visitors into customers: https://www.designrush.com/agency/digital-marketing/trends/what-is-conversion-rate-optimization Learn how answer engine optimization improves AI search visibility: https://www.designrush.com/agency/search-engine-optimization/trends/what-is-aeo Subscribe for insights from leaders shaping marketing and growth. #DesignRushPodcast #B2BMarketing #ContentMarketing #AISearch