Stop Recruiting Partners. Start Activating Them.

You signed the partner. 🎉Great!Now what? 👀In this episode of The Channel Buzz, Amiee Keenan sits down with Ienura Whitener, Chief Delivery Officer at Crimson Stark, to talk about the part of partnerships that doesn't get nearly enough attention: what happens AFTER the agreement is signed.Because having 50, 100, or even 200 partners might look impressive…but how many are actually active?Amiee and Ienura get into why partner programs lose momentum, why alignment across sales, marketing, leadership, and partnerships matters, and why sometimes the answer isn't recruiting more partners—it's doing more with the partners you already have.They also tackle the classic: “We built the integration…now go build us an ecosystem!” 😬Plus, Ienura shares why the best partnerships aren't win-win.They're win-win-win.If you work with partners, manage a channel, or are trying to break into a new ERP ecosystem, grab your headphones.Chapters00:00 Introduction to the importance of partner ecosystems02:02 What makes a successful partner ecosystem04:22 The role of alignment across teams05:15 What does an intentional partnership look like06:28 Why many partnerships fail after recruitment11:18 Common mistakes when entering new ecosystems14:33 When to seek help from experts like Crimson Stark16:55 Final thoughts on collaboration and continuous learningLearn more about Crimson Stark🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠