Stop Relying on Meta: Chantel Brayley Reveals the 360° Strategy You Need

With 17 years in e-commerce, Chantel shares her journey from blogging and early influencer campaigns to leading growth at brands like Petal & Pup and Naked Harvest.Chantel dives into what draws her to work with certain brands—purpose-driven, scrappy, and mission-focused companies that value agility and community. She shares her approach to building teams, aligning leadership, and creating culture, emphasizing the importance of ownership mentality, trust, and genuine engagement with employees and customers alike.From tackling operational nightmares like 3PL go-lives to pivoting brand strategies during COVID, Chantel explains how challenges have shaped her approach to scaling brands. She also highlights the importance of creative storytelling, data ownership, and a multi-channel 360 strategy as the keys to winning in today’s competitive landscape.Key Takeaways:Most brands think they have a marketing issue but almost always have a synergy issue. The biggest unlock is alignment between ops, marketing, product and leadership. Without it, no channel can perform.Creative storytelling, community involvement and multi channel execution outperform any single silver bullet. Viral stunts, employee generated content, in person events and genuine brand love create long term attention.Retention is the true engine of profitable e commerce and most brands severely under invest in it. Without strong retention, every acquisition dollar becomes more expensive and overall marketing becomes inefficient.Timestamps:[00:00:00] Intro.[00:03:12] Chantel explains her 17 years in e commerce and current work across Naked Harvest and consulting.[00:06:48] Her early career in blogging, PR, influencer seeding and the beginnings of digital marketing.[00:10:34] What draws her to certain founder led brands. Purpose, mission and scrappy origins.[00:14:27] How companies lose agility as they grow. The north star problem and team misalignment.[00:18:51] Why brands believe they have a marketing issue when the real issue is synergy and cross team friction.[00:23:19] How Chantel audits teams, uses surveys, identifies blind spots and builds trust with founders.[00:28:56] Biggest challenges. 3PL failure, 62 hour work sprint and building Petal and Pup during COVID.[00:33:41] The viral US trip stunt, creative strategy, community engagement and rebrand storytelling.[00:38:22] Future trends. In house micro influencers, the decline of SMS and the rise of retention first brands.Links:Chantel Brayley on InstagramNaked Harvest SupplementsInstant websiteLiam Millward's LinkedIn