EPISODE · Jun 19, 2025 · 40 MIN
Stop Relying on Scripts. Start Using This Strategy
from Negotiate Anything · host Kwame Christian Esq., M.A.
Most negotiation failures start before the conversation even begins In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid. Together, they break down: Why elite negotiators rely on checklists (and why you should too) How MasterCard’s top dealmakers use this 4-column framework The “Golden Minute” technique that instantly lowers tension A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win. Follow Seth Freeman on LinkedIn Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
What this episode covers
Most negotiation failures start before the conversation even begins In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid. Together, they break down: Why elite negotiators rely on checklists (and why you should too) How MasterCard’s top dealmakers use this 4-column framework The “Golden Minute” technique that instantly lowers tension A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win. Follow Seth Freeman on LinkedIn Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
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Stop Relying on Scripts. Start Using This Strategy
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