Stop Running Ads. Fix This First

What if running more ads is actually the problem? In this episode of Legacy's Journey, Cameron Williams sits down with a top media buyer who's managed ad budgets up to $250K a month — and he's here to challenge everything you think you know about scaling with paid traffic. They break down why Facebook ads are just an amplifier of what's already in your business, and why most agencies fail to scale because they're ignoring the two layers underneath the ad account. From winning the School.com games by growing a membership from 200 to 1,600 recurring members, to helping e-commerce brands crack six figures, this conversation is packed with real results and straight talk on what it actually takes to grow. If you're spending on ads and not seeing the return, this episode is your starting point.