Stop Saying "I Help Women" (Why It's Costing You Clients)

This episode might sting a little—but it's exactly what you need to hear if your content isn't converting. In today's episode, I break down why saying "I help women" is one of the biggest mistakes coaches make in their messaging—and how that single phrase is quietly costing you clients, clarity, and confidence in your offers. This isn't about being lazy as a human. It's about playing it safe in your marketing because specificity feels scary. And I'm here to tell you the truth: vague messaging doesn't feel safe to your buyer—it feels unclear. And people don't buy when they're confused. If you want warmer DMs, clearer content, and offers that actually make sense, this episode will help you fix your messaging fast. 1. Why "I Help Women" Is Lazy Marketing (And Why Coaches Use It) When you say "I help women," what your audience actually hears is: I help everyone. And when you help everyone, no one knows if you mean them. Most coaches do this because they're afraid to: Pick the wrong niche Exclude people Be judged Commit to something specific Generic feels safe—but it kills clarity. 2. The Market Pays Specialists, Not Generalists Specialists aren't paid more because they're smarter. They're paid more because they're easier to trust. Different women = different problems = different language, offers, outcomes, and content. When you lump them all together, your audience is forced to guess—and people don't buy when they're guessing. 3. Stop Marketing the Category—Start Marketing the Moment "I help women with hormones" is still too broad. Hormones could mean: PCOS Fertility Perimenopause Menopause Thyroid Cortisol Estrogen dominance The niche isn't the category. The niche is the moment someone is living in right now. 4. The Sentence That Changes Everything Instead of: "I help women" Use this formula: I help [specific person] who is struggling with [specific problem] get [specific result] without [thing they've already tried or hate]. This is what makes someone say: Oh my God, that's me. 5. Why Specific Messaging Is Magnetic (Not Limiting) Specific messaging doesn't push people away. It pulls the right people in. Your content should feel like a mirror—not a motivational poster. If someone says, "That's kind of me," you lose. If they say, "That is me," you win. 6. Pick One Lane (Without Making It Permanent) You are not marrying your niche—you're dating it. Pick one lane for 90 days: One life stage One main problem One desired outcome Build content. Create one offer. Get feedback. Then adjust. Clarity comes from action—not overthinking.