Stop Saying You're a Business Partner (And Actually Be One) with Jeff Diana

Tired of hearing "HR needs to be more business-focused" without any real direction? In this episode, Kelli and Nolan cut through the noise with actionable insights from veteran CPO Jeff Diana. Learn why joining sales calls, understanding your P&L, and getting your hands dirty in customer support might be your secret weapons. Discover how top HR leaders transformed from "the team in the corner" to invaluable business partners – and how you can, too.*Email us your questions or topics for Kelli & Nolan: [email protected] coaching and advising inquire athttps://kellidragovich.com/HR Heretics is a podcast from Turpentine.—📰 Be notified early when Turpentine's drops new publication: https://www.turpentine.co/exclusiveaccessSupport HR Heretics Sponsor:Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/hereticsKEEP UP WITH JEFF, NOLAN + KELLI ON LINKEDINJeff: https://www.linkedin.com/in/jeff-diana-a1906212/Nolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—TIMESTAMPS:(00:00) Intro(01:14) HR is a Business Function: Action vs. Rhetoric(02:09) The Business-First Approach Do's and Don'ts(04:19) Fostering a Deeper Understanding of the Business(06:01) Product Certification and Experiential Learning(06:57) Understanding a Founder's Emotional Investment (even if it seems irrational)(08:52) Knowing the Numbers(13:14) Strategic Time Investment and Knowledge Acquisition(15:56) Including Customer Success in Knowledge Gathering(16:18) Sponsor: Metaview(17:38) Internal Reviews and Cross-Functional Collaboration(19:01) Internal Best Practices and Efficiency(20:47) Growing Fluidity Between HR and other Business Functions(21:14) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com