Stop Selling and Start Partnering: The Art of the First Contact episode artwork

EPISODE · Feb 27, 2026 · 13 MIN

Stop Selling and Start Partnering: The Art of the First Contact

from Bridging the Gap: Demystifying University and Industry Partnerships · host Jason Stockman

In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from either building a bridge or hitting a wall.We want to teach you how to deconstruct the Art of the First Contact. We’ll show you how to craft an email they’ll actually reply to, and how to lead a first meeting that establishes you as a peer, not a vendor. Stop selling and start partnering today. Hosted by University of Minnesota Corporate Research Partnerships Managers Leza Besemann and Jason Stockman, "Bridging the Gap" is a practical podcast series designed to help university faculty navigate the complexities of collaborating with the private sector. 

Episode metadata supplied by the publisher feed · Published Feb 27, 2026

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In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from either building a bridge or hitting a wall. We want to teach you how to deconstruct the Art of the First Contact. We’ll show you how to craft an email they’ll actually reply to, and how to lead a first meeting that establishes you as a peer, not a...

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Stop Selling and Start Partnering: The Art of the First Contact

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This episode was published on February 27, 2026.

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