Stop Selling and Start Partnering: The Art of the First Contact episode artwork

EPISODE · Feb 27, 2026 · 13 MIN

Stop Selling and Start Partnering: The Art of the First Contact

from Bridging the Gap: Demystifying University and Industry Partnerships · host Jason Stockman

In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from either building a bridge or hitting a wall.We want to teach you how to deconstruct the Art of the First Contact. We’ll show you how to craft an email they’ll actually reply to, and how to lead a first meeting that establishes you as a peer, not a vendor. Stop selling and start partnering today. Hosted by University of Minnesota Corporate Research Partnerships Managers Leza Besemann and Jason Stockman, "Bridging the Gap" is a practical podcast series designed to help university faculty navigate the complexities of collaborating with the private sector. 

In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from either building a bridge or hitting a wall. We want to teach you how to deconstruct the Art of the First Contact. We’ll show you how to craft an email they’ll actually reply to, and how to lead a first meeting that establishes you as a peer, not a...

NOW PLAYING

Stop Selling and Start Partnering: The Art of the First Contact

0:00 13:50

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of Bridging the Gap: Demystifying University and Industry Partnerships?

This episode is 13 minutes long.

When was this Bridging the Gap: Demystifying University and Industry Partnerships episode published?

This episode was published on February 27, 2026.

What is this episode about?

In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from...

Can I download this Bridging the Gap: Demystifying University and Industry Partnerships episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!