EPISODE · Feb 27, 2026 · 13 MIN
Stop Selling and Start Partnering: The Art of the First Contact
from Bridging the Gap: Demystifying University and Industry Partnerships · host Jason Stockman
In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from either building a bridge or hitting a wall.We want to teach you how to deconstruct the Art of the First Contact. We’ll show you how to craft an email they’ll actually reply to, and how to lead a first meeting that establishes you as a peer, not a vendor. Stop selling and start partnering today. Hosted by University of Minnesota Corporate Research Partnerships Managers Leza Besemann and Jason Stockman, "Bridging the Gap" is a practical podcast series designed to help university faculty navigate the complexities of collaborating with the private sector.
What this episode covers
In this episode of Bridging the Gap we focus on how to land exciting industry meetings. You found them. The perfect partner. The one that could change the trajectory of your year. Now, you’re staring at a blank cursor, and you’re one click away from either building a bridge or hitting a wall. We want to teach you how to deconstruct the Art of the First Contact. We’ll show you how to craft an email they’ll actually reply to, and how to lead a first meeting that establishes you as a peer, not a...
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Stop Selling and Start Partnering: The Art of the First Contact
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