Stop Selling Fitness, Start Solving Problems

This episode is perfect for small group personal training facility owners...We see this mistake time and time again. You probably opened a gym because you initially loved fitness, then had success as a personal trainer, so the next natural step was to open a facility. When you take that final step, a big change happens… You need to become a marketing and sales machine if you want to grow and not coach every hour on the gym floor. (Which is why you opened a gym in the first place). Most gym owners think their prospects care about features like their new fancy Assault Runner. Unless you train athletes and that is your target audience, we highly doubt the average person cares about all your features. So, remove yourself from being a fitness lover, and put yourself in their shoes. What problems are they facing?How are they feeling?What have they tried in the past?How can you speak their language? Learn to do this, and you’ll be able to create better content, ads, and emails that generate much higher-quality leads. Better leads = more sales, which = growth. We hope you enjoy listening! As always, if you'd like our help, simply email [email protected] or visit our website.