Stop Selling New Products! (The Counter-Intuitive Strategy That Saved Converse)

About Jill Ong and Wigz - Website: https://www.wigz.co/ - Social: https://www.linkedin.com/in/jillong/ Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Episode metadata supplied by the publisher feed · Published Jul 16, 2026

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Are you trying to make your products look flawless in your advertising? Legendary brand leader Jill Ong (Converse, Beats by Dre, Sonos) explains why showing perfection is actually killing your brand's cultural relevance. Discover the hidden story behind Converse’s massive "Made by You" global campaign, and why they decided to showcase dirty, worn-out, beaten-up sneakers instead of brand new shoes. Learn how to stop chasing polished media plans and start earning genuine space in your audience’s lives.

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Stop Selling New Products! (The Counter-Intuitive Strategy That Saved Converse)

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