Stop Selling Quality
from Mortgage Mavericks Hosted by Ash Borland
In this episode of the Mortgage Marketing Podcast, host Ash Borland discusses the concept of quality in regards to marketing and how it can be misleading. Often, mortgage firms and brokers will claim to offer the best quality service or have a certain number of years of experience. However, these claims are not true quality, but rather statements that do not provide proof or value to potential clients.I suggests that instead of selling quality, brokers should sell the benefits that have true ...
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Frequently asked questions
How long is this episode of Mortgage Mavericks?
This episode is 13 minutes long.
When was this Mortgage Mavericks episode published?
This episode was published on February 22, 2023.
Can I download this Mortgage Mavericks episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.