Stop Selling. Start Dating Your Customers w/ Hunter Myers

What if the reason people aren't buying has nothing to do with your offer?Many business owners spend their time trying to generate more leads, create more content, or improve their sales process. But according to Hunter Myers, the problem may be much simpler. You're treating customers like transactions instead of relationships. In this episode, she shares her Matchmaker Method and explains why businesses should start thinking about customer relationships the same way they think about dating.Hunter walks through her four-part client connection framework and explains why buyers may need as many as 50 to 100 touchpoints before making a purchasing decision. You'll learn how to attract better-fit clients, reduce friction throughout the buyer journey, create stronger customer experiences, and build relationships that continue generating loyalty and referrals long after the initial sale. So, if you're ready to learn how to attract the right clients, create stronger customer connections, and turn buyers into loyal advocates, this episode is for you. Connect with Hunter:LinkedIn: https://www.linkedin.com/in/hunter-myers-cnxncreativeco/Youtube: https://www.youtube.com/@cnxncreativecoWebsite: https://www.cnxncreativeco.com/Brand Attractiveness Assessment: https://forms.gle/N4Btymx7y3uGz7V59 Chapters:00:25 Why you should start dating your customers02:20 How to define your ideal client03:45 The exercise for finding your best-fit clients04:50 How to create chemistry with buyers06:00 How Woxer solved a customer problem 07:10 Why buyers need more touchpoints than ever08:05 How to reduce friction in the buyer journey09:00 Creating content that answers questions before sales calls09:45 Why representation matters in your marketing10:35 The touchpoints you may be overlooking11:40 Why most businesses fail after the sale12:20 The referral strategy most businesses skip Upcoming Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.