Stop Selling Vacations! (How Destination Marketing Actually Saves Local Communities)

About Alena Feldt and Janesville Area Convention & Visitors Bureau -Website: https://www.janesvillecvb.com -Social: https://www.linkedin.com/in/alena-feldt-988886228/ Penji's WebsiteSubscribe to Penji’s YouTube Channel

Episode metadata supplied by the publisher feed · Published Jul 8, 2026

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Think tourism marketing is just about flashy ads and luxury vacations? Think again. Alena Feldt, Marketing Director at the Janesville Area Convention and Visitors Bureau, breaks down how authentic destination marketing is actually a secret weapon for local economic growth. Learn how shifts in how we talk about where we live can transform small businesses, create jobs, and foster deep community pride. Discover why the future of tourism isn't about selling an illusion, but showcasing the unvarnished, authentic heart of a city.

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Stop Selling Vacations! (How Destination Marketing Actually Saves Local Communities)

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This episode was published on July 8, 2026.

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