Stop Selling. Start Teaching Patients

Most physical therapy clinics approach marketing backwards.

Instead of teaching and building trust, they try to promote services — and patients can see through it instantly.

In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth.

They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content.

If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a pr...