Stop Setting Dumb Goals episode artwork

EPISODE · Mar 27, 2026 · 29 MIN

Stop Setting Dumb Goals

from Blue-Collar BS

What happens when the push for more revenue becomes the primary goal but there's no plan behind it and quality takes a backseat? We walk through scenarios that play out in businesses all the time. Sales brings in volume without considering fit or profitability. Operations tries to ship more while maintaining standards without addressing what's breaking down. Owners point to culture problems when the real issue is conflicting priorities from the start. We explore how chasing revenue numbers that look impressive can hide profitability problems. What changes when the actual cost gets connected to the owner's bottom line, and why goals created collaboratively get better results than directives from the top. The conversation includes manufacturing realities like tolerance issues that don't stack up and why checking more always uncovers more problems than you wanted to find.Highlights:What happens when goals compete against each other and teams focus on documenting failure instead of pursuing success.How revenue targets without profitability guardrails create situations where hitting the number means losing money.Why showing the real dollar impact on an owner's take-home changes the conversation about competing priorities.What shifts when teams across departments build goals together versus receiving mandates from ownership.How high-volume customers can drain resources when you factor in the full cost of serving them.Make sure to subscribe to Blue Collar BS where we explore how different generations approach work, leadership, and building careers in the trades. Every episode tackles the gap between what you're told should work and what actually works when you're running a business in the real world.Get in touch with us:Check out the Blue Collar BS website.Steve Doyle:WebsiteLinkedInEmailBrad Herda:WebsiteLinkedInEmailThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

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Stop Setting Dumb Goals

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This episode is 29 minutes long.

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This episode was published on March 27, 2026.

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What happens when the push for more revenue becomes the primary goal but there's no plan behind it and quality takes a backseat? We walk through scenarios that play out in businesses all the time. Sales brings in volume without considering fit or...

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