Stop Sounding Like a Brochure w/ Maggie van Galen

What words actually describe you, and what words do you wish described you?In this episode of Mindset Matters More, I sit down with Maggie Van Galen, copywriter, editor, wordsmith, and award-winning children’s book author, for a conversation about voice, authenticity, storytelling, AI, copywriting, and the power of finally saying what you really mean.Maggie has spent more than 30 years in journalism, marketing, editing, and storytelling. Her work is built on one powerful belief:People do not connect with perfect copy.They connect with copy that sounds like a real human being.And in a world where AI can generate words in seconds, that matters more than ever.In this conversation, we talk about:What authentic copy actually meansWhy your website should sound like youHow people can feel a disconnect when your words do not match your real voiceWhy AI is a tool, not a replacement for your personalityHow to avoid “AI slop” in your contentWhy reading your copy out loud mattersHow Maggie captures a client’s true voiceWhy listening is the first step in good copywritingHow words build know, like, and trustWhy storytelling matters in businessHow to turn tangled ideas into clear, compelling messagingWhy copywriting is not just about sounding polishedHow writing can be a form of self-expression, healing, and clarityWhy your story matters in your businessMaggie also shares her journey from writing poetry and studying journalism to becoming an author, copywriter, and editor. We talk about children’s books, storytelling, dreams, creativity, websites, newsletters, and what it means to stay connected to the gift that has followed you your whole life.This episode is for business owners, coaches, authors, entrepreneurs, and professionals who know they have something meaningful to say, but struggle to get the words out clearly.Because your words matter.Your voice matters.Your story matters.And the goal is not to sound perfect.The goal is to sound like you.Connect with Maggie:Website: https://www.maggievangalen.comInstagram: https://www.instagram.com/maggievangalenFacebook: https://www.facebook.com/maggievangalenauthorLinkedIn: https://www.linkedin.com/in/maggievangalenMaggie offers copywriting, editing, proofreading, author consulting, and done-for-you newsletter support for professionals who want their message to sound clear, human, and true to who they are.Don’t forget to like, subscribe, and share this episode with someone who is ready to stop hiding behind generic words and start using their real voice.