Stop the Blame Game: How Sales and Marketing Can Win Together with Nick Jones & Max Childs

What can happen when sales and marketing stop pointing fingers and start working as one team? In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Nick Jones, founder of Glendower Advisory, and Max Childs, Fractional Marketing Director, to explore just that.Nick and Max discuss their journey at Lucidworks where they took an EMEA pipeline that was close to zero to a record year with 250% growth.No theory, no framework, just the decisions, the near misses, and the culture shift that made it happen.What You'll Learn in This Episode: ✔️ The commercial results of getting sales and marketing to work as one team ✔️ Why asking "why" matters more than chasing the numbers✔️ How a blame-free culture turned a frustrated team into top performers  ✔️ Why logos from one region often mean nothing to buyers in another✔️ How a single clause in a master contract was quietly killing case study opportunities✔️ Why the team pivoted from B2C e-commerce search to B2B manufacturing✔️ How to tell the difference between the wrong leads and the wrong market✔️ Why one big trade show will never be enough to build a market presence- Connect with Nick on LinkedIn or find out more about Glendower Advisory- Connect with Max on LinkedIn or find out more about Technology Marketing Europe About the Host:Karen Lloyd is the host of Spotlight On B2B Marketing and Managing Director of Armstrong Lloyd, a specialist sales and marketing headhunting firm. To discuss your hiring needs of the current market, contact Karen at [email protected] with Karen on LinkedInBrought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk