STOP THE FLUFF! How to Build a Solid Personal Brand - Teacher: Michelle B. Griffin

The buzzwords of personal branding have exploded in recent years. But if you're someone who uses LinkedIn as your main platform, how do you build a personal brand that isn't just fluff? What are some of the important things you need to consider to position yourself correctly? Today in our lesson, we're going to answer those questions and look at some of the other practical things you need to know that will allow you to put yourself out there with a solid personal brand.  Hello and welcome to the Useful Content Podcast, and today we have a brand new teacher in the useful content classroom. Michelle B. Griffin. Hi Michelle. Hello. It's so good to be here. Thank you for having me. Yeah, it's, it's great to have you. has been a long time coming. We met on LinkedIn and I was on your podcast all of two years ago. Yes. That seems like forever, doesn't it? Yeah, and I think at that time we were talking about the colors. You know, I wear red, you wear yellow, and and so Here we still are yellow and red, yeah, we still are Consistency. consistency. And that's a good, a good segue because today we're gonna talk about branding. Because you are a branding expert. What type of branding do you specialize in, Michelle? Oh, thank you for asking. Yeah, so I call myself the brand therapist, and I really work with personal brands, entrepreneurs, industry experts, who are just really ready to stand out, step out, stand apart as leaders in their space, but they just need . Someone to help 'em pull it out and then to show 'em the way. So as a brand therapist, I had this seven step visibility branding framework called Brand, g p S, much like A G P S, that points us to where we wanna go. It helps you build a brand that takes you places and helps you own your future, because that's what I'm really about. Put yourself out there, build that brand and own that future. And so and so brand g p s is your thing, is trademarked it's special. How did you come up with brand G P S? What was that process like? It is a process that got me unstuck and outta my job, which I was stuck for five years, wanting to get out to, I had a burning desire to start my brand consultancy, but I was just, as I say, living in professional clarity prison. I was, look, I didn't really know the ways I was consuming content courses, credentials, and I should have been out there building my brand  but I, I spoke at this conference, this local event, and I wrote this entire presentation back then. It was called, own Your Message, how to Step Out and Stand Apart in Your Industry. And then I realized I could apply it to myself. Those were the exact roadmap and lo and behold, six weeks later, I. Resigned for my job or put the resignation letter in and didn't leave till six months later. But it put me on the path. And now I'm here to teach people and show them the way, get them unstuck and then get them on their way. Because I know, as we're gonna talk about today, we all have a message. We all have expertise that needs to be out there, that needs to be shared. 'cause you're gonna be able to impact someone and even just one person, but obviously way more people when you, than when you stay silent and stuck. And that's a good thing because we are gonna talk about, people owning their expertise and sharing knowledge through original content so that they can become sought after in their, industry. So let's, let's talk about that a little bit. Why the term unstuck in particular. Because I feel, and I know firsthand that all have something to share, but we are just way too close to ourselves. You know, we have too many ideas. We have that . Crazy imposter syndrome, doubt what we as humans are wired to hav...