Stop the Vanity Networking

There's a great skill set that comes with being a people person who knows how to make connections, who knows how to drive engagement, and get people interested in your message. Vanity Marketing, however, is done by those who go into a networking opportunity as an experience of being social and making friends instead of finding a way to get business in the door.   In this episode, we discuss: Vanity networking means those people that don't network with intentionality. How important is it to have a map of the people that are attending the networking event. Focus on the idea of who you're going to speak to. Spending your time effectively before and after the event.   Allison Bio: Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University. In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.   Contact Info: https://www.lawfirmmentor.net/speak-with-a-growth-strategist   My favorite excerpt from the episode: TIME: 00:08:55 (25 Seconds)  You want to be the person that's proactively taking the bull by the horns and inviting that prospect or that prospective referral relationship partner out for some type of contact. Right. That and buy out, by the way, I don't mean you don't necessarily have to go out. You can invite them to a Zoom meeting, you can invite them to coffee. You could just stop by their office. Right. But you want to have a planned event where you two are going to be intentional about discussing business.