Stop Tracking Everything: Build a KPI Dashboard That Drives Decisions (with Jack Tompkins)

Kenny Harper interviews Jack Tompkins of Pineapple Consulting about tracking the right business metrics and turning data into decision-driving insights through customized dashboards. Jack shares the origin of his company name, his mission helping business owners with thousands of dashboards, and how dashboards should start with clear goals and strategy rather than dumping in every possible metric. He explains common mistakes like over-tracking, outlines his process of identifying core KPIs and mapping data sources, and notes typical build timelines of about four to six weeks. Jack discusses pricing ranges, white-labeled dashboard partnerships that scale across many clients, and ways advisors can get client buy-in through samples. He also offers a simple starting approach using existing software dashboards or spreadsheets, and emphasizes prioritization and step-by-step execution for entrepreneurs. 00:00 Why Tracking Matters 00:28 Meet Dashboard Expert Jack 01:45 Pineapple Consulting Origin 03:16 From Dashboards to Decisions 05:22 Stop Tracking Everything 07:38 Goals First Dashboard Method 09:37 Build Timeline and Workflow 10:31 Pricing and ROI Breakdown 12:38 White Label Dashboard Scaling 17:11 DIY Starting Point Metrics 19:09 Where to Find Jack 20:04 Entrepreneur Prioritization Lesson 21:18 Final Call to Action