Stop Treating LinkedIn Like a Resume (You’re Invisible)

EP 3218 Most professionals treat LinkedIn like a dusty online resume, relying on outdated hacks that actively hurt their reach. LinkedIn's 360Brew AI system demotes engagement bait and fake metrics, rewarding authentic profiles engineered like high-converting landing pages. Fix your headline, summary, and skills today to make recruiters come to you.Timestamps00:00 – The Death of Old LinkedIn Growth Hacks00:23 – How the 360Brew AI Algorithm Ranks You00:57 – Semantic Skill Graphs & "Open to Work" Signals01:27 – Profile Photo Framework (Why AI Avatars Fail)01:58 – The 2-Second Headline Hook02:14 – Writing an "About" Section with the PAS Framework02:41 – Leveraging the Underutilized Featured Section03:01 – Beating Dwell-Time Metrics with Content03:28 – Strategic Job Search Resources