Stop trying to be an influencer..you're a CONTENT CREATOR...

What this episode covers

Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!⏱️ CHAPTERS & TIME STAMPS00:00 Intro4:50 Influencer vs. content creator: The "spotlight" difference10:11 The content strategy difference & end goals 12:35 Lifestyle influencers 14:13 Yes, there are random creators lol15:35 Sharing personal life vs. personality 17:25 Content ideas & trends!23:01 Instagram rings 25:34 AI content, Meta AI so & Jake Paul AICheck out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay

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Frequently Asked Questions

How long is this episode of Busy Blooming with Tess Barclay?

This episode is 30 minutes long.

When was this Busy Blooming with Tess Barclay episode published?

This episode was published on October 14, 2025.

What is this episode about?

Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST...

Can I download this Busy Blooming with Tess Barclay episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.