Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same) episode artwork

EPISODE · Oct 14, 2025 · 30 MIN

Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same)

from Busy Blooming with Tess Barclay · host Tess Barclay

Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!⏱️ CHAPTERS & TIME STAMPS00:00 Intro4:50 Influencer vs. content creator: The "spotlight" difference10:11 The content strategy difference & end goals 12:35 Lifestyle influencers 14:13 Yes, there are random creators lol15:35 Sharing personal life vs. personality 17:25 Content ideas & trends!23:01 Instagram rings 25:34 AI content, Meta AI so & Jake Paul AICheck out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay

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Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same)

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