Stop Trying to Make More Money (And Start Making More of the Money You Already Have)

Welcome back to Figures Without Fear. This week's episode is a little more personal than usual because I'm sharing a lesson that took me years, and quite a lot of money, to learn. Like many business owners, I started my business because I wanted more freedom, more flexibility and the ability to pay myself a decent income. For me, that number was £5,000 a month. The problem was, I convinced myself that to achieve that, I needed a £100,000 business. So that's exactly what I spent years chasing. I invested in courses, coaches, software, subscriptions, offices, training rooms and just about every shiny object that promised to help me get there. Yet despite all that effort, there were still months when I wasn't paying myself properly at all. In this episode, I'm sharing the moment I realised I'd been chasing completely the wrong number, why turnover is one of the most misunderstood figures in business, and the simple calculation that changed the way I look at business forever. If you've ever thought, "I just need more sales," or found yourself chasing revenue targets because everyone else seems to be, then this episode could save you years of frustration. We'll talk about why bigger isn't always better, why profit matters more than popularity, and how understanding just a handful of key numbers can help you build a business that actually benefits you. So grab a cuppa, get comfortable, and let's dive into why making more money isn't always the answer — and why making more of the money you already have might just change everything. Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business Book a FREE strategy call to help align your business plans with your personal income goals Share this post with your audience to help other small business owners Join The Business Club for ongoing support, advice and guidance. Join Here! Take The Pay Day Challenge! Start paying yourself a consistent wage from net month. Learn more here