Stop Trying to Predict the Market. Start Using It.

Everybody wants to know where the market is going. Jon Prischmann and Ryan Tungseth argue that may be the wrong question. This week, they break down how one producer is approaching December 2027 corn with a strategy that goes well beyond simply placing an order at the elevator, and why learning to use futures, options, cash contracts, and storage together can create opportunities that traditional marketing misses. Then they step outside the usual corn-and-cattle conversation to look at wheat spreads, copper, milk, oats, metals, energy and more. From choosing the right contract month to understanding liquidity and recognizing when spreads get out of line, the bigger lesson is the same: good marketing is not about finding one perfect strategy. It is about knowing which tools make sense for your operation, your risk tolerance, and the market in front of you.