Stop Trying to Trigger Emotion: Do This Instead

If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/in this episode…Talia Wolf has been shaping the CRO industry since its earliest days.she doesn’t just run experiments; she decodes how people make decisions.as the creator of the emotional targeting framework, she’s helped companies move beyond surface-level optimization and into truly understanding what drives conversions: human behavior.it’s about:→ why conversions are decisions, and how to reverse engineer them→ emotional targeting: understanding pains, desires, and real customer motivations→ how to turn customer research into high-impact experiment→ creating emotional resonance by meeting users where they already are→ getting buy-in: treating stakeholders like customersFind Talia on Linkedin: https://uk.linkedin.com/in/taliagw