Stop Underselling Your Work. Tell Your Impact Story.

Being humble about our good work is honourable — but staying too silent has a cost. When practitioners don't tell their best impact stories, unhelpful cultural orthodoxies persist: the myth of the self-sustaining nonprofit, the bias that business knows best, the prioritisation of for-profit values in non-profitsIn this episode, Shiao-Yin Kuik shows why we need more effective impact storytelling from the ground — and introduces the R.E.A.L. framework: four principles for telling impact stories that help practitioners and funders stay human, honest and humble about doing complex change work.Learn The R.E.A.L. Framework Register for Strategic Storytelling for Insight and ImpactVisit The Common Ground Civic Centre Read Vu Le’s Reimagining Nonprofits and PhilanthropyAbout The Soul at Work PodcastClose the gap between what you value and how you actually work. If you're the person in your organisation who sees the human cost and is done with solutions that treat the symptoms of the problem, not the source, this show is built for you.Ready to go further than a podcast — training programmes and consulting calls are available at www.ourcommonground.com.sg.LinkedIn | Common Ground ConsultancyInstagram | @oursoulatworkYouTube | @oursoulatwork