Stop Underspending During BFCM Lead In

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week.

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Stop Underspending During BFCM Lead In

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This episode is 11 minutes long.

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This episode was published on November 20, 2025.

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