Stop Using These Words to Market Your Childcare Center ft. Stephanie Bennett episode artwork

EPISODE · Aug 14, 2026 · 24 MIN

Stop Using These Words to Market Your Childcare Center ft. Stephanie Bennett

from Childcare Business Growth Podcast · host Childcare Business Growth

What would happen if another childcare center opened just two doors away from yours and charged less?Would families still choose you?In this powerful conversation, Nick Williams sits down with Stephanie Bennett, co-founder of The Curiosity Approach and one of our incredible CBG Live speakers.Stephanie shares how she transformed her early childhood centers from ordinary to extraordinary, stood out in an extremely competitive area and helped grow The Curiosity Approach into a global movement reaching educators across 37 countries.In this episode, you’ll discover:✅ Why phrases like “quality care,” “home from home” and “play, learn, grow” may not be helping you stand out✅ How to identify what genuinely makes your childcare center different✅ Why your website, environment and everyday practice must tell the same story✅ How consistently sharing valuable content builds trust with families✅ Why beautiful classrooms mean nothing without high-quality practice✅ How staying focused on your purpose helps you overcome criticism, rejection and setbacks✅ What childcare leaders must change to support the children entering their centers todayStephanie also shares a preview of her upcoming CBG Live session, where she’ll challenge childcare business owners to examine their messaging, score their current approach and uncover what truly makes their center worth choosing.Are you ready to stop blending in and start giving families a powerful reason to choose you?🎟️ Join Stephanie Bennett live at CBG Live in Fort Lauderdale.Secure your ticket here: https://twk.link/cbglivestephaniecuriositySubscribe for more conversations, strategies and practical advice designed to help you grow a successful and impactful early childhood business.

Episode metadata supplied by the publisher feed · Published Aug 14, 2026

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What would happen if another childcare center opened just two doors away from yours and charged less? Would families still choose you? In this powerful conversation, Nick Williams sits down with Stephanie Bennett, co-founder of The Curiosity Approach and one of our incredible CBG Live speakers. Stephanie shares how she transformed her early childhood centers from ordinary to extraordinary, stood out in an extremely competitive area and helped grow The Curiosity Approach into a global movem...

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Stop Using These Words to Market Your Childcare Center ft. Stephanie Bennett

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