Stop Wasting Money: Corey Morris Reveals the START Framework Behind High-ROI Marketing Plans

In this episode, Reed sits down with Corey Morris — marketing leader, bestselling author, and creator of the START Planning Process, a framework helping businesses finally build a digital marketing plan that isn’t driven by guru advice, “best practices,” or random tactics.Corey’s book, The Digital Marketing Success Plan, breaks down a clear and repeatable system for building marketing strategy the right way — one that aligns goals, cuts waste, and gives businesses a plan they can actually follow, measure, and optimize.With 20+ years of experience, conference keynotes, agency leadership, and hands-on work across search, content, and strategy, Corey brings the rare combo of clarity + practicality in a marketing world that often feels like chaos.This episode is packed with actionable insights on:Why most companies don’t really have a marketing planThe problem with “tactics-first marketing”How the START model brings clarity to teamsHow AI is reshaping planning, content, and channel strategyWhy some channels appear to “not work” (but actually do)How to challenge assumptions, track ROI, and build a plan that evolvesAvoiding expensive mistakes before they happenHow founders and marketing leaders can operate with more confidence, direction, and alignmentIf you’re a founder, marketer, leader, or strategist who’s tired of guessing and ready to plan with precision — this episode is for you.🔗 Connect with Corey Morris📘 The Digital Marketing Success Plan: https://thedmsp.com ⚡ Voltage Digital: https://voltage.digital💡 What You’ll Learn in This Episode• The START Framework: Strategy → Tactics → Application → Review → Transformation • Why planning isn’t sexy — but is absolutely essential • How to avoid wasted spend, bloated tactics, and misaligned goals • How AI is changing both planning and implementation • How to create accountability and agility inside a plan • What most companies get wrong about marketing ROI • The #1 mindset that separates effective marketers from chaotic ones🎯 Want to see what’s actually working in marketing?At MarketSurge, we help businesses grow smarter, faster, and louder — with systems that scale and automation that feels personal.🌐 Visit us at: https://marketsurge.io 📅 Book a Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee