“Stop Wasting Money on Marketing: What Actually Works for Builders & Trades”

Most businesses don’t have a marketing problem—they have a clarity problem.In this episode, we sit down with Wes Towers, founder of Uplift 360, who has spent over 20 years helping builders and trades turn their websites and SEO into steady, qualified work. No theory. No fluff. Just real strategies that bring in real results.Wes learned marketing the hard way—by building from scratch, breaking things, fixing them, and keeping what works. Today, he helps businesses skip those painful lessons and focus on what actually moves the needle.In this conversation, you’ll discover:Why most websites fail to convert—and how to fix them fastThe simple SEO strategies that bring in consistent local workWhere businesses are wasting money online (and how to stop)How to build trust so customers choose you before calling anyone elseWhy authenticity beats automation in an AI-driven worldIf your website looks good but your phone isn’t ringing, this episode will show you exactly what needs to change.Practical, direct, and packed with field-tested insights—this is marketing advice you can actually use.