Stop Wasting Your Ad Budget: Gary May on Vendor Transparency and Retargeting

In this follow-up session, Gary May returns to the Social Grenade Podcast to pull back the curtain on dealership vendor relationships. Gary and Robin discuss why high-performing dealers must demand total transparency, especially when vendors realize their targeting is off-track. The conversation shifts to the critical importance of lead attribution—moving beyond the click to understand exactly what happens once a customer lands on your site. Gary explains the power of smart retargeting, the necessity of tracking conversions from "contacted" to "sold," and why a low CPC often masks a lack of real results. If you want to hold your marketing partners accountable and ensure every dollar is spent in your actual operating region, this episode is a must-watch.linkedin.comimacsweb.cominstagram.com#SocialGrenade #GaryMay #DigitalMarketing #DealerTransparency #LeadAttribution #RetargetingStrategy #AutomotiveSales