Stop Wasting Your Money: Fixing the Ad Supply Chain with SWYM.AI

Chris is joined by Andrew Altersohn, Co-Founder and President of SWYM.ai, the leading innovator in AI-driven media supply shaping and decisioning. With over 25 years of experience in media, data, and adtech, he has built and led organizations that drive innovation and results. Previously, Andrew served as GM at Feedvisor, CEO of AD/FIN, and President of Havas Digital, as well as holding leadership roles at Publicis, Ogilvy, Digitas, and Oliver Wyman.The two dig into why the industry has been solving ad waste from the wrong side of the equation - and how shifting focus to the supply side is changing the game for agencies and their clients.In this episode:Andrew's path through Digitas, Ogilvy, Modem Media, Publicis, and Havas Media North AmericaWhat SWYM (Stop Wasting Your Money) means and the industry blind spot it's built to fixThe "cherries and lemons" analogy for how programmatic ad waste actually happensWhy SWYM's model costs agencies nothing out-of-pocketHow agency teams can get up and running with SWYM in just four stepsMore from Andrew Altersohn:SWYM.ai Connect on LinkedIn: https://www.linkedin.com/in/aaltersohn/ More from The Brick Wall:⁠MediaThesis.com ⁠Subscribe on ⁠YouTube⁠ ⁠Follow us on LinkedIn