Stop Winging It: The Sales System Every African SME Needs | Business Growth Kenya | Reena Gore episode artwork

EPISODE · Apr 4, 2026 · 43 MIN

Stop Winging It: The Sales System Every African SME Needs | Business Growth Kenya | Reena Gore

from Unleash & Thrive: Mindset, Growth, and Leadership · host Reena Gore

Send us Fan MailMost business owners in Africa are selling.But very few have a system.And without a system — you're leaving money on the table every single day.In this episode of Unleash and Thrive, I sit down with sales trainer Kaberia for a masterclass on what it actually takes to sell confidently, consistently and profitably in the African market.This is not about being pushy.This is not about manipulation.This is about understanding people, building relationships and converting them — with integrity.In this episode we cover:→ The Customer Ladder: Suspect → Prospect → Customer    → Client → Advocate → Ambassador   and how to move people up intentionally→ The CIA Technique: how to open any sales conversation    using Curiosity, Interest and Attention→ The PASTOR Framework: the complete roadmap from    identifying a problem to closing the deal with confidence→ Why most SME owners are great at their craft    but terrible at selling it→ How to handle objections without losing your confidence→ The mindset shift that separates top performers    from average salespeople in Africa→ Why networking is both your classroom    and your pipeline at the same time→ Practical sales strategies you can apply    in your business this weekWhether you have a sales team or you are the sales team — this episode will change how you show up for every single conversation.---About Kaberia:[Insert Kaberia's short bio and contact/social links]---About Reena Gore:Reena Gore is a CFO-turned-Business Coach with over 20 years of experience scaling African businesses. She is the Founder and CEO of LYNKRZ — a business coaching and e-learning platform built for African SMEs — and the creator of the FPO Method™.🎙️ Podcast: Unleash and Thrive📍 Nairobi, Kenya | Reach: 19 Countries across Africa🔗 Connect with Reena:Website: www.reenagore.comLinkedIn: www.linkedin.com/in/reena-gore-884a73178Instagram: @reena_leadershipcoachingWhatsApp Community: https://whatsapp.com/channel/0029VbAhMDiGehEGWYk8CV24---If this episode added value — subscribe, share and leave a review. Tag a business owner who needs a sales system. They will thank you. 🙌Support the show

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Send us Fan Mail Most business owners in Africa are selling. But very few have a system. And without a system — you're leaving money on the table every single day. In this episode of Unleash and Thrive, I sit down with sales trainer Kaberia for a masterclass on what it actually takes to sell confidently, consistently and profitably in the African market. This is not about being pushy. This is not about manipulation. This is about understanding people, building relat...

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Stop Winging It: The Sales System Every African SME Needs | Business Growth Kenya | Reena Gore

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