Store design: The importance of consistency, and how to get it

Andrew Ross welcomes Paul Reed, “The Showroom Guy,” back to The Great Canadian Aftermarket Podcast to discuss the importance of store design and consistency across the aftermarket. From jobber stores and repair shops to banner and franchise programs, we explore the challenge of creating a look and customer experience that works — and can be executed consistently — across Canada, despite regional differences and the realities of individual locations. Paul returns to continue the conversation about design, branding, execution and why consistency matters when it comes to presenting a strong face to the customer.For more information and to get in touch, contact The Showroom Guy here.