Stories from the Ground & Air: Edmond Huot's Journey in Airline Branding

What this episode covers

Edmond Huot is the Chief Creative Officer of Forward Studio, based in New York City. He is responsible for leading a range of global branding clients, primarily in the airline and transportation sectors. He oversees the creative direction and design of multi-dimensional brand experiences. From digital advertising and consultative planning to aircraft livery and experience design, Edmond works closely with the firm's clients to ensure seamless performance, profile, and prestige. All creative and design assignments under his stewardship are managed through Forward Studio, a division of Forward Media. Takeaways: - Passion and job alignment: Combining your passion with your job can be incredibly fulfilling. - Airport design: Airports are microcosms that need to function in various ways, and their design plays a crucial role in creating a positive travel experience. - Favorite airports: Dulles and TWA Terminal @ JFK are mentioned as favorite airports due to their architectural beauty. - Airport and airline branding: Edmund shares stories of working on airport and airline branding projects, including a project for a small island hopper in Hawaii. - The importance of hospitality: The hospitality and service provided in lounges and airports can greatly enhance the overall travel experience. - Understanding the customer journey is crucial in creating effective advertising and marketing strategies. - Branding plays a significant role in shaping the customer experience and perception of a company. - Creativity and innovation are essential in the advertising industry to stand out and create memorable experiences. - Running an agency requires balancing business development and delivering quality work. - Staying curious and asking thought-provoking questions can lead to breakthrough ideas and solutions. For more information on Edmond, please check out and follow: https://www.forward-studio.co/ https://www.instagram.com/edcanadia/ #thePOZcast is brought to you by our friends at Interseller, the prospecting and outreach platform for recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. For past shows, please visit www.thePOZcast.com. If you enjoyed this episode, please leave a review/rating. It goes a long way. https://ratethispodcast.com/thepozcast Thanks!

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