Stories That Sell | Ryan Ouwehand

Most experts assume compelling storytelling means being clever, dramatic, or reinventing their message until it finally sounds impressive. The opposite tends to be true.In this episode of The Soulful CEO Podcast, Ryan Ouwehand, a sales strategist and brand storyteller who works at the intersection of story and selling, joins Kristin Constable to explore how simple, well-told stories position you as the obvious choice in your category. Together they break down how to build a story your ideal client sees themselves in, why the most ownable brands repeat one clear idea for years, and how to tell it in the small moments that actually move people to buy.What You'll HearWhat to do when you know your work is exceptional but still can't explain why it works, and the structure that makes it legible to a buyerWhy "there are a lot of people doing what I do" is a surface reading, and where the ownable story is hiding in a category that looks crowdedThe reason your credentials aren't moving people the way they should, and what to lead with so the right buyer recognizes herself in the first lineWhy the boredom you feel with your own message is the signal to stay with it, and what reinvention quietly costs you every time you reach for a new angleChapters0:00 Strip Away The Glamour1:27 Sales Meets Storytelling3:49 Story Is A Method9:03 Why Boring Businesses Win9:53 Finding The Hidden Story14:15 Dream Or Stakes17:24 The iPod Lesson19:14 Your Client Is Hero23:12 When Boredom Means Working28:14 Ask Your Best ClientsConnect with Ryan:Instagram: https://www.instagram.com/outcomesnotideas/ Website: https://www.outcomesnotideas.com/ Connect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coThis is Episode 4 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series: https://soulfulceo.co/co1-playbook-secret-podcast Want more conversations like this in real-time?Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact & make them millions.https://soulfulceo.co/known