Storm Menzies on Accessible Beauty and Challenging the ‘Too Niche’ Myth

Storm Menzies is the founder of ByStorm Beauty, a brand on a mission to make beauty more accessible, without sacrificing style or dignity. After injuring her dominant hand at the gym, Storm realised how much dexterity is assumed in everyday makeup tools, and how often disabled people are excluded from the beauty conversation altogether. In this episode, Storm shares how she went from DIY clay prototypes to launching a national collaboration with Celeste Barber’s beauty brand, BOOIE. We talk about co-designing with disabled users, her frustrations with investors who say “disability is too niche,” and why she believes accessible design should never feel like charity. Connect with Storm:  Instagram: @bystorm.beauty Website: https://bystormbeauty.com Tiktok: @bystorm.beauty   Connect with Peta HookeInstagram: @petahookeWebsite: www.icantstandpodcast.comEmail: [email protected] Episode Transcript:www.icantstandpodcast.comSee omnystudio.com/listener for privacy information.