Storms, Mercy, and Iron Lung
from Behind the Screens Hosted by Vista Group
Chris Pratt returned to the big screen with Mercy this past weekend. While the box office was quietened in the US due to storms, Matthew and Simon have a lot of pre-sales data to dig into between upcoming titles Iron Lung, Send Help, and Shelter this week Behind the Screens. Topics and times: Winter storm impact on the US box office - 0:30 Weekend box office results - 1:34 Mercy audience analysis - 2:54 Next week; Iron Lung, Send Help, Shelter - 6:36 Iron Lung pre-sales performance and promotion - 7:13 Iron Lung pre-sales audience comparisons and marketing impact - 7:58 Send Help pre-sales tracking - 11:57 Send Help pre-sales audience comparisons - 12:51 Shelter pre-sales audience - 14:27 Next week - 16:00 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
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