Story First: David Ebner, President & Founder of Content Workshop, on Authentic Content Marketing & Brand Storytelling

Discover the art and science of storytelling in content marketing with David Ebner, President and Founder of Content Workshop, in this episode of The Brand Called You. Host Ashutosh Garg dives deep into David's journey from classical storytelling to building a thriving, story-first content marketing agency. Learn how to bridge the gap between creativity and commerce, maintain brand voice consistency, navigate AI advancements, and foster authentic human creativity in the tech-driven marketing landscape. David shares practical tips for B2B storytelling, real client success stories, and why "human-led, machine-fed" is the new mantra for marketers today.Whether you're a content creator, marketer, entrepreneur, or simply passionate about storytelling, this episode is packed with insights, actionable advice, and inspiration to elevate your brand's narrative.